rogers ptv

built a new user experience for rogers personal tv. the main stage can feature a ton of content and the break between "not a customer" and "yes, i am a customer" is sweet. role: information architect, user interface design. view site

global's calling

the IA work on this was mind-boggling. tons of different scenarios and time zones to factor in. the copywriting was straight forward. role: information architect, copy. read the case study

aeroplan

redesigned the user experience for new aeroplan members. we were able to dynamically print the member's name and ID number on the card to get new members started immediately. role: creative director, user experience.

Case study
Marketing Sherpa article

2005 buick allure

helped drive the user experience and wrote all copy for the 2005 buick allure site. role: copy writer, user experience lead.

experience the 2005 allure

doritos, eh

had a lot of fun with this one...there's a nice amount of ghetto in here but looking back i should have taken it further. clients like this are rare. role: copy. view site